We worked closely with Motivate to create one system that would rule them all. While every city’s site is hierarchically consistent in layout and information architecture, each feels visually distinct and uniquely their city.
We started with Citi Bike and designed a number of templates that could serve as the launchpad for future bike share websites.
We designed a flexible “banded template” that could work with a variety of content needs. Our developers devised a clever way to allow admins to choose options for images to lay within or overlap a band’s background, all in one template.
We designed with future content needs in mind, such as events that build up during the summer months, and city exploration tips that can be filtered by categories and attraction types. The "Explore" pages also feature a fun little biker that moves on scroll.
We also created a reference guide to help Motivate’s web admins select typefaces and colors for future websites that will work within the design system.