MICA Grad Show 2015 Dynamic Logo
The logotype was set in Balto by Type Supply. The mark included fifteen interconnected dots, representing the collaborative nature of MICA’s programs and students. We wrote a custom Paper.js script to add motion to the logo for use on the website. We also created a tool for quickly exporting the logo with the dots at random positions, so that the static implementations were ever-changing.
For the promotional campaign, we designed a letterpress-printed invitation, print and digital advertisements, social media share graphics, buttons, and postcards.
We also designed marquee wall vinyl graphics, wayfinding posters, and the website.
Digitally fabricated sign of the logo—Arduino, LEDs, acrylic, milled insulation foam, pink paracord.