The brand visualizes sound through representations of the doppler effect used in various ways—buttons, hero treatments, links, and featured modules—throughout the site. In these moments, we use points of focus with rings that emanate off of those focus points.
In addition to visualizing sound, the brand identity also evokes Cirrus Logic’s fun company culture. The bright colors and big, bold, geometric typeface reference underground music magazines. The off kilter positioning and sizing of elements throughout the site feels like musical patterns. All of these elements combined communicate the Cirrus Logic brand personality.
We also designed complex product pages with clear and easy-to-read charts and diagrams. This was achieved through a clear typographic hierarchy and a subtle use of brand elements.
We designed for small screens at the same time as large to ensure the user experience was seamless, regardless of device being used.